Licence to exist vs. need to survive
Museums caught between "licence to exist" vs. "need to survive"?
In our daily exchanges with museums we see two ways they handle this fundamental change pushed by Covid-19:
Either they consider themselves having a "license to exist", meaning there MUST be "someone" who rescues them and they stay in a kind of "wait-for-the-return-of-yesterday"-mode.
Or they are aware they need to increase their outreach to a global audience, expand their presentation to digital and tap in new ways of revenue.
Of course I wish both ways would work in order that not ONE museum has to be closed in the next time but I'm afraid the mindset/perception of some (or even more?) museums is preventing them from seeing the threat as well as the chance it offers.