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Licence to exist vs. need to survive

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Museums caught between "licence to exist" vs. "need to survive"?

In our daily exchanges with museums we see two ways they handle this fundamental change pushed by Covid-19:
Either they consider themselves having a "license to exist", meaning there MUST be "someone" who rescues them and they stay in a kind of "wait-for-the-return-of-yesterday"-mode.
Or they are aware they need to increase their outreach to a global audience, expand their presentation to digital and tap in new ways of revenue.
Of course I wish both ways would work in order that not ONE museum has to be closed in the next time but I'm afraid the mindset/perception of some (or even more?) museums is preventing them from seeing the threat as well as the chance it offers.

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